BMW of North America represents the BMW brand in the United States, supporting a nationwide dealer network.
Building the future of BMW service through skilled technician careers.
BMW of North America, LLC has represented BMW in the U.S. since 1975, supporting the brand’s sales, distribution, training, and dealer network across the country. We stand for world-class vehicles, technical excellence, and the skilled professionals who keep BMW customers moving—creating career pathways for automotive technicians through BMW STEP and opportunities with BMW dealers across the U.S.
Through BMW STEP, aspiring technicians gain BMW-specific, hands-on training designed to help launch careers with BMW dealers throughout the United States.
Quick fact
Over 7,500 Graduates
Since its inception in 1996, BMW STEP has produced over 7,500 graduates, many of whom continue to support BMW dealer needs for trained technicians.
Ready to take the next step in your career?
Your next step is here.
- Hands on experience: You’ll work on BMW vehicles and learn what makes them unique.
- Exposure to dealerships: BMW STEP will assist you in starting your career at one of our many dealerships throughout the United States.
- BMW Specific training and knowledge: Helping to advance your career with the latest BMW standards.
- Opportunity to become a Master: This is the first step in building a long-term career and working your way to the highest technician level.
Graduates are highly sought after by BMW dealers nationwide, giving you a clear pathway to turn your passion for automotive technology into a rewarding future.
Additonal Student Resources
Program Information
BMW Youth Initiative
The BMW Youth Initiative is a partnership between BMW and the ASE Education Foundation that helps BMW dealers connect with local high schools and colleges to introduce students to automotive technician careers. It supports early career awareness, hands-on learning opportunities, and local talent pipelines for BMW dealer service team
Read more about this initiative.
FAQs
Popular Questions
Find answers to common questions about BMW STEP, including eligibility, application requirements, training locations, program expectations, and career opportunities with BMW dealers.
Parent & Teacher Resources
For Parents
Invest in their future, see their potential. Help your child turn an interest in cars and technology into a rewarding career path. BMW STEP offers hands-on, BMW-specific training and connections to BMW dealer opportunities, giving students the skills and confidence to pursue a future as a professional automotive technician.