AI at Pearson: Built for Learning
Helping Learners. Supporting Educators. Built Responsibly.
Artificial Intelligence is transforming education. At Pearson, we are using AI to create more personalized, engaging, and effective learning experiences that help learners make meaningful progress and help educators focus on what matters most. Our AI is grounded in trusted educational content, informed by learning science and supported by rigorous governance, privacy and security practices.
Why Pearson AI Is Different
Pearson’s AI-enabled experiences are designed to improve learning. Pearson combines educational research, expert-authored content and technology to help learners succeed. AI enables us to provide personalized support at scale while maintaining educational integrity and human oversight.
Trusted: Grounded in expert-reviewed educational content.
Tailored: Built specifically for teaching and learning.
Built-in: Integrated directly into Pearson products and services.
How We Use AI
Across Pearson’s products and services, AI helps create richer learning experiences.
Learners may use AI to understand concepts, generate study materials, receive personalized explanations, practice skills, access translation services and engage more actively with course content.
Educators may use AI-enabled features to streamline routine activities, gain insights into learner engagement, and support more personalized teaching approaches.
Pearson’s AI-enabled experiences are designed to support learners and educators.
Built on Learning Science
Technology alone does not improve outcomes. Pearson combines AI with our expertise in pedagogy, educational research and learning science.
Many Pearson AI experiences use a guided-learning approach that encourages learners to think critically, explore concepts and develop understanding rather than simply receive answers. We believe AI should help learners build confidence, curiosity and long-term mastery.
Our Commitment to Responsible AI
Pearson is committed to developing and deploying AI responsibly.
Our approach is guided by the following Responsible AI principles:
We advance fair, representative, and reliable experiences.
We create AI-generated, enabled, or augmented experiences that foster curiosity, lifelong growth, and meaningful outcomes for the individuals we serve. Through expert consultation and continuous review, we reduce bias, increase representation, and uphold best practices in accessibility, accuracy, and reliability to deliver offerings that are trustworthy, effective, and provide fair access.
We promote transparency and accountability.
We provide clear communication, responsible oversight, and accessible explanations to facilitate how our customers engage with our AI-enabled offerings. Teams conduct impact assessments, maintain human-in-the-loop governance, and uphold ethical standards to support informed decision-making and continuous improvement.
We steward trustworthy and safe AI.
We prioritize the safety, privacy, and well-being of all users within our AI-enabled environments, especially vulnerable populations. We adopt and adapt to global and regional regulatory standards and evolving security expectations. Through testing, secure design, and data stewardship, our practices protect individuals and organizations.
Preparing Learners for an AI-Powered World
Pearson supports AI literacy by helping learners understand how AI works, recognizing limitations, evaluating outputs critically and using AI responsibly.
We believe that helping learners engage with AI responsibly is just as important as providing access to AI.
Looking Ahead
AI represents a significant opportunity in education.
By combining trusted content, learning science, robust governance and responsible innovation, Pearson aims to create AI experiences that improve learning outcomes while enhancing the trust of learners, educators and institutions.