Cover the most current and essential topics in MIS
· UPDATED and EXPANDED - The chapter on Artificial Intelligence (AI) – including machine learning, natural language systems, computer vision systems, and robotics – has been rewritten to reflect the surging interest in AI and “intelligent” techniques in business.
· NEW - The chapter on Making the Business Case for Systems has been rewritten to provide expanded coverage of techniques and decision making criteria for developing a business case for the acquisition and deployment of information systems and related technologies.
· UPDATED - Big data, big data analytics, and the Internet of Things (IoT) are thoroughly discussed. This includes big data analytics, analyzing IoT data streams, Hadoop, in-memory computing, non-relational databases, data lakes, and analytic platforms.
· UPDATED and EXPANDED - Cloud computing is presented in greater detail with a focus on: types of cloud services (and a new Interactive Session on how to use them), private and public clouds, hybrid clouds, and ways to manage cloud services.
· UPDATED - New e-commerce content describes how social tools, mobile technology, and location-based services are transforming marketing and advertising.
· UPDATED - Social Business coverage is now presented with in-depth discussions of enterprise (internal corporate) social networking, as well as social networking in e-commerce. Some topics include:
o Supervised and unsupervised learning
o Edge computing
o 5G networks
o General Data Protection Regulation (GDPR)
o Mobile device management (MDM)
o Data governance
o Dark web
Connect classroom knowledge to future careers
· UPDATED - The Video Cases collection, including 28 video cases – two or more per chapter – and 10 additional instructional videos, illustrates how real-world corporations and managers are using information technology and systems. Students then apply the concepts of the book to the analysis of the video.
· A Career Opportunities section in each chapter shows students specifically how this book can help them find a job and build their careers. The last major section of each chapter presents the description of an entry-level job, along with the job description and requirements.
· Interactive Sessions – two short cases in each chapter – have been redesigned for use in the classroom (or on Internet discussion boards) to stimulate student interest and active learning. Each case concludes with case study questions.
· Hands-On MIS Projects – two management decision problems, either a hands-on application software exercise or web page and blog creation tools, and a project that develops Internet business skills – close each chapter.
· Collaboration and Teamwork Projects in each chapter encourage students to work in teams to use Google Drive, Google Docs, and other open-source collaboration tools.
MyLab™ MIS is not included. Students, if Pearson MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
· Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust — and that keep your students engaged.
o Decision-Making Mini Simulations put students in professional roles and give them the opportunity — through real-world business challenges — to apply course concepts and develop decision-making skills.
o Engaging Videos explore a variety of business topics related to the theory students are learning in class.
§ NEW - Conceptual Animations by author and instructor Ken Laudon walk students through three of the most important concepts in each chapter using a contemporary animation platform. Includes 36 conceptual videos, each 3 to 5 minutes in length.
o Exercise Quizzes assess students’ comprehension of the concepts in each video.
o NEW - 53 Learning Tracks for additional coverage of selected topics. This edition includes new Learning Tracks for Structured Methodologies and Object-Oriented Development.
· Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need — when and where they need it — to be successful.
o Dynamic Study Modules help students study chapter topics on their own, by continuously assessing their knowledge application and performance in real time.
o Study Plan gives personalized recommendations for each student, based on his or her ability to master the learning objectives in your course.
o Career Resources include tips for incorporating MIS knowledge into resumes, cover letters, and interviews.
· Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.
o Pearson MyLab MIS courses offer pre-built assignments within the assignment manager to maximize the user experience by offering assignments for before class, in class, and out of class.
o Enhanced eBook comes with integrated resources designed to aid learning and engagement. It allows students to read and interact with their textbook content, with regular opportunities for self-assessment.
· Improve student results: When you teach with MyLab, student performance often improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.
New to This Edition
Cover the most current and essential topics in MIS
· The chapter on Artificial Intelligence (AI) – including machine learning, natural language systems, computer vision systems, and robotics – has been rewritten to reflect the surging interest in AI and “intelligent” techniques in business.
· The chapter on Making the Business Case for Systems has been rewritten to provide expanded coverage of techniques and decision making criteria for developing a business case for the acquisition and deployment of information systems and related technologies.
· Big data, big data analytics, and the Internet of Things (IoT) are thoroughly discussed. This includes big data analytics, analyzing IoT data streams, Hadoop, in-memory computing, non-relational databases, data lakes, and analytic platforms.
· Cloud computing is presented in greater detail with a focus on: types of cloud services (and a new Interactive Session on how to use them), private and public clouds, hybrid clouds, and ways to manage cloud services.
· New e-commerce content describes how social tools, mobile technology, and location-based services are transforming marketing and advertising.
· Social Business coverage is now presented with in-depth discussions of enterprise (internal corporate) social networking, as well as social networking in e-commerce. Some topics include:
o Supervised and unsupervised learning
o Edge computing
o 5G networks
o General Data Protection Regulation (GDPR)
o Mobile device management (MDM)
o Data governance
o Dark web
Connect classroom knowledge to future careers
· The Video Cases collection, including 28 video cases – two or more per chapter – and 10 additional instructional videos, illustrates how real-world corporations and managers are using information technology and systems. Students then apply the concepts of the book to the analysis of the video.
MyLab™ MIS is not included. Students, if Pearson MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
· Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust — and that keep your students engaged.
o Engaging Videos explore a variety of business topics related to the theory students are learning in class.
§ Conceptual Animations by author and instructor Ken Laudon walk students through three of the most important concepts in each chapter using a contemporary animation platform. Includes 36 conceptual videos, each 3 to 5 minutes in length.
o 53 Learning Tracks for additional coverage of selected topics. This edition includes new Learning Tracks for Structured Methodologies and Object-Oriented Development.
