Business & Economics

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Personalize the teaching and learning experience

Explore the latest digital resources designed to drive engagement in your courses and provide insight into student success.

MyLab® for Business and Economics empower you to reach every student using trusted author content, interactive resources, and mobile-friendly eTextbooks to deliver a personalized learning experience.

Revel® improves results by empowering students to actively participate in learning. More than a digital textbook, Revel delivers an engaging blend of author content, media, and assessment.

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Human Resources
Marketing
Organizational Behaviour

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Dynamic Study Modules

Dynamic Study Modules work by continuously assessing your students’ performance and activity, then using data and analytics to provide personalized content in real-time to reinforce concepts that target each student's particular strengths and weaknesses. 

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Set students up for success with Data Analytics Projects in MyLab.

Students get hands-on practice mining, analyzing, and reporting on data. Each project contains a list of requirements, a dataset, a tutorial video, and instructions for obtaining and using software. Watch our webinar on Implementing Data Analytics into Introductory Accounting

Teach your students Excel with auto-graded projects 

Auto-graded Excel Projects let you seamlessly integrate Microsoft® Excel® content into your Accounting or Finance course without having to manually grade spreadsheets. Students simply download a spreadsheet, work live on a problem in Excel, and then upload their file back into MyLab. Learn more about Excel projects here. 

Featured course materials

Fundamentals of Investing, 1st Canadian Edition

Smart, Zutter, Vishwakarma & Yuce

 This first Canadian edition is designed to help students understand the risks inherent in investing and to give them the tools they need to answer the fundamental questions that help shape a sound investment strategy. Focusing on both individual securities and portfolios, Fundamentals of Investing explains how to develop, implement, and monitor investment goals after considering the risk and return of different types of investments.
Marketing, 1st Canadian Edition

Shekter

Fundamentals of Marketing is a significant new step in the field of Canadian marketing studies. In order to ensure that learner needs were being considered first and foremost during the development process, Pearson’s learning designers worked with participants recruited from various majors at universities and colleges across Canada who provided feedback on the ideal Introduction to Marketing course. This modern resource is an original Canadian text, written by one of Canada’s most experienced marketing professionals, and combines the practical and applied approach that Canadian marketing students and their employers are looking for with the solid academic foundation that leading institutions demand.
Management, 13th Canadian Edition

Robbins, Coulter, Leach & Kilfoil

Management is a dynamic subject, and a textbook on it should reflect those changes to help prepare students to manage under the current conditions. The thirteenth Canadian edition of Management has been written to provide students with the best possible understanding of what it means to be a manager confronting change. Developed in Revel, an immersive learning experience designed for the way today's students read, think, and learn, this resource truly empowers educators to increase engagement with the course and better connect with students.
Macroeconomics: Canada in the Global Environment, 11th Canadian Edition

Parkin, Bade

As the world shifts to a greater reliance on digital media, it is appropriate that this text evolves as well. This eleventh edition is the first fully digital version of Economics: Canada in the Global Environment. Instructors and students will find that, although the medium has changed, the content is fully consistent with prior editions. This title is thoroughly updated, intuitive rather than technical, grounded in data and empirical evidence, extensively illustrated with well-chosen examples and photographs, enlivened with applications that focus on issues at play in today’s world, focused on learning-by-doing, and seamlessly integrated with MyLab Economics.

Explore all titles for every business and economics course in the curriculum.

Free webinars & learning

Grab a cup of coffee and binge live and on-demand sessions in our Digital Learning Webinar Series to see how your peers are integrating technology in their courses.

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Browse our searchable collection of peer case studies on implementation results and educational best practices across a range of learning environments.  

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