Pearson Connected Learning for Business and Economics

Business Plan, Business Reality: Starting and Managing Your Own Business in Canada is designed for post-secondary-level courses and workshops.

Business Essentials is designed to introduce students to the exciting and challenging world of business, both in Canada and elsewhere.

This edition covers global economic issues, free markets, and government roles, with GenAI study tools and updates on housing, Indigenous issues, and competition policy.

Economics is a living discipline, changing and evolving in response to developments in the world economy and in response to the research of many thousands of economists throughout the world.

Addresses the growing market needs and trends toward a literacy targeted approach to teaching economics, supported by an active-learning pedagogy and premium online teaching and learning resources.

Economics for Life offers a new narrative-driven approach to learning and teaching economics that demonstrates the relevance of economics to students.

The text shows students how economics is front and center in their daily routines, while providing them with many ways to evaluate their understanding of key concepts covered in each chapter.

Students learn best when they see concepts applied to examples from their everyday lives, so Economics Today addresses real, cutting-edge issues while facilitating student learning.

This text follows a modern approach to macroeconomics by building macroeconomic models from microeconomic principles.

Consumer Behaviour: Buying, Having, and Being explores how understanding consumer habits informs marketing strategies, highlighting trends, opportunities, and pitfalls.

Marketing combines the practical and applied approach that Canadian marketing students and their employers are looking for, with the solid academic foundation that leading institutions demand.

In this edition, students learn how customer value and customer engagement drive every good marketing strategy.

The primary goal of each revision of Selling Today is to develop the finest research-backed and most practical and applied text available in the marketplace.

A practical text for labour relations, industrial relations and collective bargaining courses.

Provides context for understanding organizational behaviour (OB) in the Canadian workplace.

Demonstrates how human resources are among the most important assets in organizations today.

Balanced coverage of all the elements making up OB in a style that readers will find both informative and interesting.