A market with many buyers and sellers, identical products, and no barriers to new firms entering.
Define market demand.
The total demand by all consumers for a given good or service.
What does a demand schedule show?
A table showing the relationship between the price of a product and the quantity demanded.
State the law of demand.
Holding everything else constant, when price falls, quantity demanded increases; when price rises, quantity demanded decreases.
What are the substitution and income effects?
Substitution effect: change in quantity demanded due to relative price change. Income effect: change in quantity demanded due to change in purchasing power.
What does ceteris paribus mean in demand analysis?
All other variables are held constant when analyzing the relationship between price and quantity demanded.
What causes a shift in the demand curve?
A change in any factor other than price that affects demand, such as income, tastes, or prices of related goods.
How does an increase in income affect demand for normal and inferior goods?
Increases demand for normal goods and decreases demand for inferior goods.
Define substitutes and complements in related goods.
Substitutes: goods used for the same purpose. Complements: goods used together.
How do changes in the price of related goods affect demand?
An increase in the price of a substitute increases demand; an increase in the price of a complement decreases demand.
How do changes in tastes affect demand?
If consumer preferences change, demand for the product can increase or decrease.
What role do population and demographics play in demand?
An increase in the number of buyers or changes in demographics can increase or decrease demand.
How do expectations about future prices affect current demand?
If prices are expected to rise, current demand increases; if expected to fall, current demand decreases.
What is the law of supply?
Holding everything else constant, an increase in price causes an increase in quantity supplied, and a decrease in price causes a decrease in quantity supplied.
What causes a shift in the supply curve?
Changes in input prices, technology, number of firms, prices of related goods in production, expected future prices, or natural disasters.
How do input prices affect supply?
An increase in input prices decreases supply; a decrease in input prices increases supply.
What is technological change in supply?
A change in a firm's ability to produce output with given inputs, which can increase or decrease supply.
How do the number of firms and expected future prices affect supply?
More firms increase supply; fewer firms decrease supply. Expecting higher future prices may reduce current supply.
Define market equilibrium.
A situation where quantity demanded equals quantity supplied at a certain price.
What happens when there is a surplus in the market?
Quantity supplied exceeds quantity demanded, causing sellers to lower prices.
What happens when there is a shortage in the market?
Quantity demanded exceeds quantity supplied, causing sellers to raise prices.
How do shifts in demand and supply affect equilibrium price and quantity?
An increase in demand raises price and quantity; an increase in supply lowers price and raises quantity; simultaneous shifts have combined effects.
What is the difference between a movement along a curve and a shift of the curve?
Movement along a curve is caused by a change in price (quantity changes); a shift is caused by changes in other factors affecting demand or supply.