The supply and demand model is a fundamental framework used to analyze how buyers and sellers interact within markets. A market, by definition, is any setting where these interactions occur. To effectively study markets using this model, it is essential to specify the type of market under consideration. The model assumes a perfectly competitive market, which, although not entirely reflective of most real-world markets, provides a simplified and powerful tool for predicting market behavior.
A perfectly competitive market is characterized by three main criteria. First, all products in the market are uniform, meaning that from the consumer's perspective, goods offered by different producers are identical. This uniformity eliminates any preference for one producer over another. For example, wheat is considered a uniform product because wheat from different farms is essentially the same, whereas cell phones are not uniform due to variations in features like screen size and operating systems.
Second, a perfectly competitive market has many buyers and many sellers. While having many buyers is common, having many sellers is less so. The wheat market exemplifies this with thousands or even millions of farmers selling their product, whereas the cell phone market has only a few major manufacturers, which does not meet this criterion.
Third, there are no barriers to entry in a perfectly competitive market. Barriers to entry are obstacles that prevent new businesses from entering the market. For instance, starting a cell phone company requires significant resources such as factories, technology, and expertise, which act as barriers. Conversely, entering the wheat market is relatively easy if one has access to land, seeds, and water, meaning there are no significant barriers to entry.
By focusing on markets that meet these conditions—uniform products, many sellers, and no barriers to entry—the supply and demand model can effectively analyze and predict market outcomes. This foundational understanding sets the stage for exploring how supply and demand interact to determine prices and quantities in perfectly competitive markets.
