How can Pearson’s Marketing resources help engage and advance your students’ learning?
We are thrilled to host this Lunch & Learn with Seneca College and its Marketing Department – our goal is to present and review Pearson’s new offerings for your Marketing courses, as well as the accompanying teaching resources. Following in-depth and comprehensive updates regarding issues like Diversity, Equity, and Inclusion (DEI), student employability skills, engagement, motivation and more – we believe these resources can help bring students closer to their career goals and enliven their learning experience.
Please continue reading to see the full details of our resources and updates.
What is currently available for Intro Marketing at Pearson?
Pearson has many great Canadian titles for your introductory marketing courses! These are all adaptable for various teaching modalities and tailored for different types of learners. No matter your students’ backgrounds or learning style, our products are fit for all and built from the ground-up to enhance critical thinking, core competencies, and real-world abilities.
Interested in more Canada-specific marketing titles? View our options for courses on consumer behaviour, selling, and marketing research.
Diversity, Equity, and Inclusion (DEI) is at the base of all Pearson resources
Canada is a country that is rich in cultures, nationalities, and ways of thinking. As such, it is necessary that educational resources strengthen this aspect rather than silence it. Whether it be in terms of teaching to different types of learners or teaching about different aspects of Canadian culture and marketing principles, our titles incorporate and embed this diversity from the foundational level.
And as we are based in Canada, Pearson has made great efforts to respond to the Truth and Reconciliation Commission’s Calls to Action and Indigenous rights. We partner with Indigenous advisors for guidance on our resources and business, and each of our Canadian texts is seamlessly layered with these experiences. Within the Pearson resources, Indigenous perspectives are not tokenized, nor do they take the student out of a reading. Instead, our authors include thoughtful intersections to facilitate understanding. This is a cornerstone of our “Nothing about Us Without Us” policy.
Pearson has taken many steps to address DEI and Indigenous perspectives both globally, and within Canada. As an initial step, we have adopted a new Global Content and Editorial Policy to ensure all our titles and materials are accurate and respective of all student backgrounds. This process starts even before our authors begin writing, so the content feels natural and unobtrusive. Each of our Canadian titles have gone through these updates and this will continue for all new titles. We’ve also created a Report Bias Portal for anyone to inform our team of cases of bias or insensitive text within our products.
Harness Virtual Simulations and Practice-based Learning with Ametros
Our partnership with Ametros allows you to easily harness the power of genuine, experiential learning simulations. Students get to practice key marketing skills in a virtual environment to see their impact and hone their abilities. Additionally, the pioneering AI software within Ametros provides students with unique and tailored experiences, designed to suit their learning needs.
Watch the video to see an example of one of the many assets within the Sales simulation and training.
What’s Inside? Within the simulation, the learner takes the role of a sales rep at a carbon offsetting company. They are tasked with understanding the business, as well as potential clients, and must use social media to navigate a successful sale.
Learning Objectives: Students are asked to display domain and product expertise, listening and empathy, critical thinking and problem solving, and more.
Learning Outcomes: Students are able to manage multiple decision-makers with conflicting interests and will learn the essential parts of any sales cycle.
What are some of the common themes and challenges Marketing Faculty are facing across Canada?
After speaking to countless Marketing faculty from schools around the nation, our team assembled some of the most pertinent issues instructors like yourselves are facing. We feel that hearing about what others in a similar position are experiencing can help inform and bridge gaps in communication and educational discourse.
Some repeated issues include:
- Academic Integrity
- Student Disengagement
- Class Preparedness
- Employability Skills and Core Competencies
However, the tools and resources we have developed are built specifically to address these areas of student performance in the Marketing classroom. Like Ametros, Pearson’s learning platforms, Revel and MyLab Marketing, offer interactive and rewarding opportunities for students to engage and absorb class material.
Continue reading to learn more about these platforms.
Enable and engage your students to learn with our interactive textbook platform, Revel.
The Revel platform was designed by learning scientists who have studied the most effective ways of learning, especially in today’s age. Designed for students to maximize their learning potential, Revel manages to accomplish a few key actions that are imperative for learners. Revel is able to:
- Manage Cognitive Load – smaller bits of content in a low-stakes environment
- Facilitate Active Learning – interactive learning assets to apply to content
- Provide Formative Assessments – end-of-section and chapter questions to self-regulate learning
- Allow for Retrieval Practice – students practice strong study and learning skills
Our Intro Marketing Revel titles also come with Author Videos to help students comprehend content and analyze it in a class context. Here are some examples!
Enable and engage your students to learn with our interactive textbook platform, Revel.
The Revel platform was designed by learning scientists who have studied the most effective ways of learning, especially in today’s age. Designed for students to maximize their learning potential, Revel manages to accomplish a few key actions that are imperative for learners. Revel is able to:
- Manage Cognitive Load – smaller bits of content in a low-stakes environment
- Facilitate Active Learning – interactive learning assets to apply to content
- Provide Formative Assessments – end-of-section and chapter questions to self-regulate learning
- Allow for Retrieval Practice – students practice strong study and learning skills
Our Intro Marketing Revel titles also come with Author Videos to help students comprehend content and analyze it in a class context. Here are some examples!
We also offer mini simulations to support student employability skills. These allow students to participate in fictional professional roles and scenarios in which they have to apply class concepts and practice decision making to complete. These simulations are branched, meaning they vary depending on a student’s decisions. As a result, each learner has a unique experience and can see the impact of their choices.
How Can Pearson Set You Up for Success?
We acknowledge that changing your course resources is a time-intensive task, so Pearson has developed an extensive support and setup process to help you along any and every step of the way. Whether it’s help creating new slides or a syllabus for your content, adding new instructional materials and features, or even basic assistance on connecting our software to your system, we’ll be there for you.
For any questions regarding your introductory Marketing resources, please send an email to Susan Tiller to get in contact with your Pearson representative.
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