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Advertising & IMC: Principles and Practice, 11th edition
Published by Pearson (September 18, 2020) © 2019
- Sandra Moriarty University of Colorado - Boulder
- Nancy Mitchell North Carolina State University
- Charles Wood University of Tulsa
- William D. Wells University of Minnesota
12-month access eTextbook
C$64.99
ISBN-13: 9780136879428
Advertising & IMC: Principles and Practice
Published 2020
Hardcover
C$400.00
ISBN-13: 9780134480435
Advertising & IMC: Principles and Practice
Published 2018
6-month access
C$124.99
ISBN-13: 9780135836125
2019 MyLab Marketing with Pearson eText for Advertising & IMC: Principles and Practice
Published 2019
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