AI Demystified, 1st edition

Published by FT Publishing International (21 April 2025) © 2026

  • Antonio E. Weiss
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Table of contents

Part I: The foundations 

  1. What is generative AI? 
  2. How does it work? 
  3. Where can it help me? 
  4. How and when should I apply genAI? 
  5. Getting the most from genAI - a guide to prompt engineering 
  6. Making great commercial decisions 
  7. The risks and ethics of gen AI 
  8. Customer and citizen engagement 
  9. Legal protections 
  10. Future-proofing your organisation 

Part II: Applications. How to use genAI for.. 

  1. Strategy development 
  2. Business cases 
  3. Insight generation 
  4. Ideation 
  5. Writing copy 
  6. Image creation 
  7. Making music 
  8. Social media 
  9. Customer experience 
  10. Marketing 
  11. Product development 
  12. Coding 
  13. Data cleansing 
  14. Presentations 
  15. Advice giving 
  16. Finding new uses for genAI 

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