AI Demystified, 1st edition

Part I: The foundations 

1. What is generative AI? 
2. How does it work? 
3. Where can it help me? 
4. How and when should I apply genAI? 
5. Getting the most from genAI - a guide to prompt engineering 
6. Making great commercial decisions 
7. The risks and ethics of gen AI 
8. Customer and citizen engagement 
9. Legal protections 
10. Future-proofing your organisation 

Part II: Applications. How to use genAI for.. 

1. Strategy development 
2. Business cases 
3. Insight generation 
4. Ideation 
5. Writing copy 
6. Image creation 
7. Making music 
8. Social media 
9. Customer experience 
10. Marketing 
11. Product development 
12. Coding 
13. Data cleansing 
14. Presentations 
15. Advice giving 
16. Finding new uses for genAI