
AI Demystified, 1st edition
Published by FT Publishing International (April 16, 2025) © 2026
Antonio E. Weiss
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Table of contents
Part I: The foundations
- What is generative AI?
- How does it work?
- Where can it help me?
- How and when should I apply genAI?
- Getting the most from genAI - a guide to prompt engineering
- Making great commercial decisions
- The risks and ethics of gen AI
- Customer and citizen engagement
- Legal protections
- Future-proofing your organisation
Part II: Applications. How to use genAI for..
- Strategy development
- Business cases
- Insight generation
- Ideation
- Writing copy
- Image creation
- Making music
- Social media
- Customer experience
- Marketing
- Product development
- Coding
- Data cleansing
- Presentations
- Advice giving
- Finding new uses for genAI
Author bios
Antonio Weiss is a Senior Partner at The PSC, the UK’s longest-standing public service specialist consultancy. He has advised the Office for Artificial Intelligence, the UK Space Agency and NHS AI Lab, the Government Digital Service, and other pioneering organisations on AI adoption and digital transformation. He was previously Senior Advisor on Digital, Data & Technology to the Office of the incoming UK Prime Minister.
He is also an Affiliated Researcher at the University of Cambridge's Bennett Institute and the co-founder of Thomas Clipper, which has featured in GQ, The Guardian and The Telegraph. He holds a PhD from Birkbeck, University of London.
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