Basics of Social Research, Canadian Edition, 5th edition

Published by Pearson Canada (1 March 2023) © 2024

  • W Lawrence Neuman University of Wisconsin, Whitewater
  • Karen Robson McMaster University
6-month accessISBN-13: 9780137648764 | Published 2023Expires: 06 Feb 2027

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Title overview

Basics of Social Research aims to make social research methodology easy to understand and accessible but it also aims to show students that proper research is a serious activity, and often how well a study was conducted can have real consequences. An underlying goal of this text is to show how social research has very real applications in real life.

Basics of Social Research introduces students to social research and presents “what researchers do and why” in a non-threatening manner that captures both the excitement and the importance of doing real research. A course in social research methodology differs from most other social science courses in that it prepares students to think more systematically about content and also reveals how content findings are created. That is, social research methods teaches students how the knowledge in social sciences comes into being. 

Table of contents

  1. Doing Social Research 
  2. Theory and Social Research 
  3. Ethics in Social Research 
  4. Reviewing the Scholarly Literature and Planning a Study 
  5. Designing a Study
  6. Qualitative and Quantitative Measurement
  7. Qualitative and Quantitative Sampling
  8. Survey Research
  9. Experimental Research
  10. Nonreactive Quantitative Research and Secondary Analysis
  11. Analysis of Quantitative Data
  12. Qualitative Interviewing
  13. Field Research
  14. Nonreactive Qualitative Research
  15. Analysis of Qualitative Data
  16. Combining Methods in Social Science Research
  17. Appendix Doing a Research Project 

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