Brand Gap, The: Revised Edition, 2nd edition

Published by New Riders (August 4, 2005) © 2006

  • Marty Neumeier
$47.49
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$47.49
Buy nowOpens in a new tab
Sold by InformIT and ebook resellers
  • Available for purchase from all major ebook resellers, including InformIT.com

Title overview

Table of contents

  • Introduction
  • Discipline 1: Differentiate
  • Discipline 2: Collaborate
  • Discipline 3: Innovate
  • Discipline 4: Validate
  • Discipline 5: Cultivate
  • Take Home Lessons
  • Brand Glossary
  • Acknowledgments
  • Recommended Reading

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