Brilliant Business Plan: What To Know and Do To Make The Perfect Plan, 1st edition

Published by Pearson (November 4, 2010) © 2011

  • Kevan Williams
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Title overview

 A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build  a business plan quickly and easily and then use it to build your business.

 

This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively.

 

This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains:

- Step-by-step instructions on how to build your brilliant business plan from scratch.

- A range of model plans for very different businesses to show you brilliant business planning in action.

- Advice on what delights banks and investors, as well as what not to do.

Table of contents

  • Author acknowledgements
  • Chapter 1:        An introduction to writing your Business Plan
  • Chapter 2:        Getting started?
  • Chapter 3:        Competition; show how you’ll beat them
  • Chapter 4:        Harnessing the power of marketing
  • Chapter 5:        Making money – the most popular part of the plan!
  • Chapter 6:        How you’ll fund your business
  • Chapter 7:        The people side of your plan
  • Chapter 8:        Protecting what your ideas
  • Chapter 9:        How to reduce your plan to two pages; the executive summary
  • Chapter 10:      Presenting your Business Plan
  • Chapter 11:      Our Business Plan in Action
  • Appendix:         Pro-forma business plan

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