- Courtland L. Bovee |
- John V. Thill |
- Jean A. Scribner |
Title overview
For courses in business communications.
Help your students launch their careers with modern communication skills
Communication is the most valuable skill that graduates can bring into the workforce, but it is one of the most challenging to teach. Business Communication Essentials blends the timeless fundamentals of communication with contemporary techniques and an emphasis on business-English improvement. To help students succeed from their first day on the job, Business Communication Essentials presents the full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media.
Hallmark features of this title
- Knowledge application and analysis. From the basic communication process to strategies for specific message types, students will learn a variety of concepts and apply that knowledge to a wide range of challenges.
- Business ethics and social responsibility. Ethical choices are stressed from the beginning of the book, and multiple projects encourage students to be mindful of the ethical implications that they could encounter in similar projects on the job.
- Information technology skills. Projects and activities in every chapter help students build skills with technology, including document preparation tools, online communication services, presentation software, and messaging systems.
New GenAI Study Tool
We’ve heard how important it is for students to use reliable AI tools in responsible and productive ways. To that end, Pearson is focused on creating tools that combine the power of generative AI with trusted Pearson content to provide students with a simplified study experience, delivering on-demand and personalised support that compliments your teaching and aligns with the text you’ve chosen. The Study Tool is available to students who access the Pearson eText on its own or through MyLab.
What can the AI Study Tool do?
- Generate simplified explanations of challenging sections
- Summarize material to help learners focus on key topics and ideas
- Students can ask for multiple choice or short answer questions related to a specific chapter or section to help fill knowledge gaps
- For extra practice, students can also generate flashcards and notes based on their chat interaction with the tool
New and Updated Features
- The Future of Communication gives a glimpse into fascinating technologies that are beginning to reshape business communication, including real-time translation, haptic communication, virtual and augmented reality, gestural computing, and automated emotion recognition.
- Many new or substantially revised figures The Sixth Canadian edition has annotated model documents, examples of mobile communication in business communication, and examples of social media.
- Revised annotations in model documents make it easier for students to see the specific changes made to transform ineffective messages into effective ones.
Key features
Important Digital Assets in MyLab Business Communication
- New GenAI Study Tool. We’ve heard how important it is for students to use reliable AI tools in responsible and productive ways. To that end, Pearson is focused on creating tools that combine the power of generative AI with trusted Pearson content to provide students with a simplified study experience, delivering on-demand and personalised support that compliments your teaching and aligns with the text you’ve chosen.
- Current Event Boxes.Current Event Boxes bring currency into your classroom with author-written content that connects key concepts with real-life current events. Annually our authors add new or revised content and data to ensure that your students have relevant examples to help them engage with the course.
- Mini-Sims. Mini-Sims are short simulations that put students in business roles and give them the opportunity to apply course concepts as they make decisions. Students begin by making a series of decisions to better understand and apply course concepts. The Mini-Sim then changes, branching and creating various scenario paths based on the answers given. This provides students with a personalized learning experience and the opportunity to build and develop their critical thinking skills. This edition also includes 28 new Communication Mini-Sims which place students in real-world communication scenarios across digital, social, and other written media. These Communication Mini-Sims let students edit and improve their business writing in an interactive, step-by-step for mat.
- Dynamic Study Modules. Using a highly personalized, algorithmically driven process, Dynamic Study Modules continuously assess student performance and provide additional practice in the areas where they struggle the most. Each Dynamic Study Module, accessed by computer, smartphone, or tablet, promotes fast learning and long-term retention.
- Personal Inventory Assessments. Personal Inventory Assessments is a collection of online exercises designed to promote self-reflection and engagement in students, enhancing their ability to connect with concepts taught in class. Each assessment offers students a brief description of its purpose, brief survey questions, a graphical depiction of their own personal results, a detailed explanation of their results, as well as a graphical depiction of the results of their entire class and/or the entire population of students who have taken the assessment.
- Ametros. Two Ametros simulations are available for the Business Communications course: Persuasive Communication and Diversity and Inclusion. The Business Communication experiential learning modules provide students with a risk-free experiential setting to practise and apply theory while developing the skills they need to be successful in the workplace. The Persuasive Communication and/or Diversity and Inclusion experiential learning modules can be added to your course by contacting your Pearson sales rep.
Table of contents
- Professional Communication in Today’s Digital, Social, and Mobile World
- Collaboration, Interpersonal Communication, and Business Etiquette
- Planning Business Messages
- Writing Business Messages
- Completing Business Messages
- Crafting Messages for Digital Media
- Writing Routine and Positive Messages
- Writing Negative Messages
- Writing Persuasive Messages
- Understanding and Planning Reports and Proposals
- Writing and Completing Reports and Proposals
- Developing Oral and Online Presentations
- Building Careers and Writing Résumés
- Applying and Interviewing for Employment
Author bios
About our authors
Courtland L. Bovée and John V. Thill have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects their commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.
Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair.
Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.
Bovée and Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.