Business Communication Essentials, Canadian Edition, 5th edition
Published by Pearson Canada (January 1, 2019) © 2020
- Courtland L. Bovee
- John V. Thill
- Jean A. Scribner British Columbia Institute of Technology
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For courses in business communications.
Help your students launch their careers with modern communication skills
Communication is the most valuable skill that graduates can bring into the workforce, but it is one of the most challenging to teach. Business Communication Essentials blends the timeless fundamentals of communication with contemporary techniques and an emphasis on business-English improvement. To help students succeed from their first day on the job, Business Communication Essentials presents the full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media.
Hallmark features of this title
- Knowledge application and analysis. From the basic communication process to strategies for specific message types, students will learn a variety of concepts and apply that knowledge to a wide range of challenges.
- Business ethics and social responsibility. Ethical choices are stressed from the beginning of the book, and multiple projects encourage students to be mindful of the ethical implications that they could encounter in similar projects on the job.
- Information technology skills. Projects and activities in every chapter help students build skills with technology, including document preparation tools, online communication services, presentation software, and messaging systems.
New and updated features of this title
- As the world shifts to a greater reliance on digital media, it is appropriate that this text evolves as well. This fifth Canadian edition is the first fully digital version of Business Communication Essentials. Instructors and students will find that, although the medium has changed, the content is fully consistent with prior editions.
- New: The Future of Communication gives a glimpse into fascinating technologies that are beginning to reshape business communication, including real-time translation, haptic communication, virtual and augmented reality, gestural computing, and automated emotion recognition.
- Numerous sections are new or substantially revised, reflecting the latest research and practices in business communication:
- Communicating in an Organizational Context
- Developing Skills for Your Career
- Characteristics of Effective Teams
- Conflict Resolution in Team Settings
- Understanding Business Communication in Today's Workplace
- Mastering Team Skills and Interpersonal Communication
- Planning Business Messages
- Writing Business Messages
- Completing Business Messages
- Crafting Messages for Electronic Media
- Writing Routine and Positive Messages
- Writing Negative Messages
- Writing Persuasive Messages
- Understanding and Planning Reports and Proposals
- Writing and Completing Reports and Proposals
- Developing Oral and Online Presentations
- Building Careers and Writing Résumés
- Applying and Interviewing for Employment
About our authors
Courtland L. Bovée and John V. Thill have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects their commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.
Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair.
Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.
Bovée and Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.
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