Business Plan, Business Reality: Starting and Managing Your Own Business in Canada, 5th edition

Published by Pearson Canada (September 15, 2020) © 2021

  • James R Skinner Humber College
  • Terri Champion Niagara College

12-month access eTextbook

ISBN-13: 9780136734482
Business Plan, Business Reality: Starting and Managing Your Own Business in Canada
Published 2020

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Business Plan, Business Reality: Starting and Managing Your Own Business in Canada is designed for post-secondary-level courses and workshops. It can also be used by anyone who wants a “do-it-yourself” plan for self-employment (actors, animal wranglers, bodyguards, bush pilots, choreographers, computer geeks, decorators, fashion designers, landscapers, private investigators, researchers, singers, sound mixers, video editors, writers . . . ) as well as those who will start more traditional small businesses (clothing stores, consulting firms, machine shops, paralegal offices, photography studios, publishing companies, restaurants . . . ). The list is endless.

  1. The Business Model
  2. Feasibility
  3. Marketing
  4. Operations
  5. Finances
  6. Business Plans        
  7. Managing for Growth
  8. Managing for Efficiency
  9. Emerging Trends and Issues in Entrepreneurship
  10. The Purchase Alternative
  11. Franchising
  12. Supplementary Chapter The Family Business Alternative

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