About the book

Focus on globalization, innovation, and sustainability

NEW! A completely new chapter on Global Strategy has been added. While globalization is discussed in every chapter of the book, including a Global Issues section in each chapter, this stand-alone chapter addresses the key issues of entry, international coordination, stages of international development, international employment, and measurement of performance.
NEW! and UPDATED! Vignettes on sustainability, globalization, and innovation appear in every chapter of the text.
UPDATED! Every example, chapter opening, and story has been updated. This includes chapter-opening vignettes examining companies such as Tesla, Pizza Hut, Bombardier, Wal*Mart, Caterpillar, and United Airlines, among many others.
NEW! Resource-based analysis, and more specifically the VRIO framework (Chapter 5), has been added to the toolbox of students’ understanding of core competencies and competitive advantage, with a significant addition of material and a practical example.
Functional strategies are examined in light of outsourcing.
UPDATED! Extensive additions have been made to the text from both strategy research and practical experience.

Help students apply concepts to real-¿life scenarios

NEW! 13 comprehensive cases have been added to support 14 popular full-length cases and 6 mini-cases.

UPDATED! A Case Instructor’s Manual includes detailed suggestions for its use, teaching objectives, and examples of student analyses for each of the full-length comprehensive cases.

Strategic Management Model begins the first twelve chapters and provides a structure for both content and case analysis.

Strategic Audit. A professional framework for case analysis, in terms of external and internal factors, takes the student through the generation of strategic alternatives and implementation programs.
Experiential Exercises focus on the material covered in each chapter, helping the reader apply strategic concepts to an actual situation.

Suggestions for in-¿depth case analysis provide a complete listing of financial ratios, recommendations for oral and written analysis, and ideas for further research.

Also available with MyLab Management

MyLab™ Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NEW! MediaShare for Business. Consisting of a curated collection of business videos tagged to learning outcomes and customizable, auto-scored assignments, MediaShare for Business now helps students understand why they are learning key concepts and how they will apply those in their careers. Instructors can also assign favorite YouTube clips or original content and employ MediaShare’s powerful repository of tools to maximize student accountability and interactive learning, and provide contextualized feedback for students and teams who upload presentations, media, or business plans.
The Enhanced eText keeps students engaged in learning on their own time, while helping them achieve greater conceptual understanding of course material. The worked examples, animations, and interactive tutorials bring learning to life, and algorithmic practice allows students to apply the very concepts they are reading about. Combining resources that illuminate content with accessible self-assessment, MyLab Management with Enhanced eText provides students with a complete digital learning experience--all in one place.

And with the Pearson eText 2.0 mobile app (available for select titles) students can now access the Enhanced eText and all of its functionality from their computer, tablet, or mobile phone. Because students’ progress is synced across all of their devices, they can stop what they’re doing on one device and pick up again later on another one--without breaking their stride.

UPDATED! Decision-Making Mini-Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included. Fully re-written, decision-making mini-simulations are now available with an updated design and workflow.
Writing Space. Better writers make great learners--who perform better in their courses. Designed to help you develop and assess concept mastery and critical thinking, the Writing Space offers a single place to create, track, and grade writing assignments, provide resources, and exchange meaningful, personalized feedback with students, quickly and easily. Thanks to auto-graded, assisted-graded, and create-your-own assignments, you decide your level of involvement in evaluating students' work. The auto-graded option allows you to assign writing in large classes without having to grade essays by hand. And because of integration with Turnitin^®, Writing Space can check students’ work for improper citation or plagiarism.
The Chapter Warm-up helps you hold your students accountable for learning key concepts in each chapter before coming to class. The assignment consists of basic questions related to topics in the text, and gives students the chance to access their eText to read about the topics in question. Grading and item analysis in the assignment allow you to see what students know and don’t know.
Reporting Dashboard. View, analyze, and report learning outcomes clearly and easily, and get the information you need to keep your students on track throughout the course with the new Reporting Dashboard. Available via the MyLab Management Gradebook and fully mobile-ready, the Reporting Dashboard presents student performance data at the class, section, and program levels in an accessible, visual manner.
Video Exercises explore a variety of business topics related to the theory students are learning in class. Quizzes assess students’ comprehension of the concepts covered in each video.
Quizzes and Tests. Pre-built quizzes and tests allow you to quiz students without having to grade the assignments yourself.
Learning Catalytics™ helps you generate class discussion, customize your lecture, and promote peer-to-peer learning with real-time analytics. As a student response tool, Learning Catalytics uses students’ smartphones, tablets, or laptops to engage them in more interactive tasks and thinking.

NEW! Upload a full PowerPoint^® deck for easy creation of slide questions
NEW! Team names are no longer case sensitive
Help your students develop critical thinking skills
Monitor responses to find out where your students are struggling
Rely on real-time data to adjust your teaching strategy
Automatically group students for discussion, teamwork, and peer-to-peer learning

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Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th edition

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