Published by Pearson (11 March 2026) © 2027
Consumer Behavior is a deeply researched account of why and how we select, purchase and consume products, services or experiences. This classic text, by a prolific author team, explores the social, economic and technological factors that have fundamentally changed consumer behavior in this age of digital ubiquity.
Conversational and lively, the 15th Edition is designed to get you “future ready” by making every example meaningful and relevant. You’ll consider the impact of a 21st Century worldview on consumer behavior, from AI and digital nomadism to thrifting and immersive art to influencer culture and personal branding. New AI coverage considers the impacts of AI on decision-making and consumer behavior.
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