Published by Pearson (9 September 2019) © 2020
Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading text, providing the most comprehensive introduction to the field, in Europe and around the world.
Well known for its reader-friendly style and contemporary approach, this edition includes an array of new features, offering a broader understanding of the subject.
From theory to practice, this ultimate guide on Consumer Behaviour will equip you with the tools necessary to adopt the contemporary European consumer mindset and excel in the field.
This edition includes a Companion Websiteand a Revel® edition.
Improve results by empowering students to actively participate in learning. Revel® is an end-to-end teaching and learning experience. It delivers an engaging blend of author content, media and assessment to help students to read and practice in one continuous experience. User-friendly, with Revel students can study anytime, anywhere, on any device.