This title is also available digitally as a standalone Pearson eText,or via MyLab MIS, which includes the Pearson eText.These options give students affordable access to learning materials, so they come to class ready to succeed. Contact your Pearson rep for more information.

Cover the most current and essential topics in MIS

UPDATED and EXPANDED - The chapter on Artificial Intelligence (AI) – including machine learning, natural language systems, computer vision systems, and robotics – has been rewritten to reflect the surging interest in AI and “intelligent” techniques in business.
NEW - The chapter on Making the Business Case for Systems has been rewritten to provide expanded coverage of techniques and decision making criteria for developing a business case for the acquisition and deployment of information systems and related technologies.
UPDATED - Big data, big data analytics, and the Internet of Things (IoT) are thoroughly discussed. This includes big data analytics, analyzing IoT data streams, Hadoop, in-memory computing, non-relational databases, data lakes, and analytic platforms.
UPDATED and EXPANDED - Cloud computing is presented in greater detail with a focus on: types of cloud services (and a new Interactive Session on how to use them), private and public clouds, hybrid clouds, and ways to manage cloud services.
UPDATED - New e-commerce content describes how social tools, mobile technology, and location-based services are transforming marketing and advertising.
UPDATED - Social Business coverage is now presented with in-depth discussions of enterprise (internal corporate) social networking, as well as social networking in e-commerce. Some topics include:

Supervised and unsupervised learning
Edge computing
5G networks
General Data Protection Regulation (GDPR)
Mobile device management (MDM)
Data governance
Dark web

Connect classroom knowledge to future careers

UPDATED - The Video Cases collection, including 28 video cases – two or more per chapter – and 10 additional instructional videos, illustrates how real-world corporations and managers are using information technology and systems. Students then apply the concepts of the book to the analysis of the video.
A Career Opportunities section in each chapter shows students specifically how this book can help them find a job and build their careers. The last major section of each chapter presents the description of an entry-level job, along with the job description and requirements.

MyLab MIS features Career Resources, including how to incorporate MIS knowledge into resumes, cover letters, and interviews.

Interactive Sessions – two short cases in each chapter – have been redesigned for use in the classroom (or on Internet discussion boards) to stimulate student interest and active learning. Each case concludes with case study questions.
Hands-On MIS Projects – two management decision problems, either a hands-on application software exercise or web page and blog creation tools, and a project that develops Internet business skills – close each chapter.
Collaboration and Teamwork Projects in each chapter encourage students to work in teams to use Google Drive, Google Docs, and other open-source collaboration tools.

Also available anytime, anywhere with the standalone, digital Pearson eText, or via MyLab MIS, which includes the Pearson eText.

Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily customize the table of contents and share their own notes with students so they see the connection between their eText and what they learn in class – motivating them to keep reading, and keep learning. Learn more about Pearson eText.

MyLab^™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. And, with Decision-Making Mini Simulations and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers. Learn more about MyLab MIS.

Check out the preface for a complete list of features and what's new in this edition.

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