Exploring Strategy (Text and Cases), 12th edition
Published by Pearson Higher Education (December 4, 2019) © 2020
- Richard Whittington Said Business School, University of Oxford
- Patrick Regnér Stockholm School of Economics
- Duncan Angwin University College London & University of Nottingham
- Gerry Johnson Lancaster University School of Management
- Kevan Scholes Sheffield Hallam University
Details
- A print edition
Title overview
Understand basics and develop expertise to think and behave like a manager
Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide.
From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, grow, innovate and change.
Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.
This edition includes a Companion Website.
New to this edition:
The 12th Edition of Exploring Strategy has been comprehensively updated to help you:
- Understand clearly the key concepts and tools of strategic management
- Explore hot topics, including business models, corporate governance, innovation and entrepreneurship
- Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business.