How To Start Your Own Business for Entrepreneurs: How To Start Your Own Business For Entrepreneurs, 2nd edition

Published by Pearson Business (June 14, 2012) © 2012

  • Robert Ashton
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Title overview

The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.

 

Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.

Table of contents

About the author

Introduction to the second edition

Introduction to the first edition

How to use this book

 

Part One: Before You Start

1.       See your future as an entrepreneur – crystal clear                   

2.       How to find your biggest business opportunity                          

3.       How to be really sure your business idea will fly                        

4.       Business type – what’s possible

5.       Business structure - building in room to grow                            

6.       Finding the perfect place – business premises                             

7.       Starting up or taking over an existing enterprise       

                

Part Two: Planning To Succeed

8.       How to write a convincing plan                                                           

9.       Where to find the money you need                                            

10.     Advisers and mentors and why they’re important                     

11.     Timing is everything – how to decide when to start   

                

Part Three: Finding Customers

12.     Where to look for the best customers                                      

13.     How to develop the right brand and image                             

14.     Marketing in a nutshell                                                        &nbs

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