Impact: A Guide to Business Communication, 10th edition

Published by Pearson Canada (February 15, 2023) © 2024

  • Margot Northey Queen's University, School of Business
  • Jana Seijts University of Western Ontario
  • Benjamin Bigio University of Western Ontario

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Title overview

A concise, practical guide to writing effectively in the world of business.

Impact will help readers build confidence and competence to speak in public, create and give oral presentations, handle a job interview, or run a meeting. It offers advice on writing, including letters, memos, and reports and specific strategies for attacking common business-writing problems. Its practical approach covers tips for collaboration and teamwork and contains explanations and exercises to give its users better results.

Table of contents

  1. Thinking about Communication
  2. Strategies in Planning for Writing and Speaking
  3. Writing with Impact
  4. Routine and Good-News Correspondence
  5. Bad-News Correspondence
  6. Persuasive Writing
  7. Informal Reports
  8. Formal Reports and Proposals
  9. Social Media
  10. Presentations and Meetings
  11. Job Search

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