International Business, 4th edition
Published by Pearson (16 April 2015) © 2015
- Stuart Wall Anglia Ruskin University , Cambridge International Education Centre , Ealing, Hammersmith and West London College
- Sonal Minocha Ashcroft International Business School, Anglia Ruskin University
Details
- A print edition
This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.
Title overview
We live in a global economy in which over one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi.
International Business provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.