International Business, 9th edition

Published by Pearson (July 25, 2024) © 2024
  • Simon Collinson
  • Rajneesh Narula
  • Amir Qamar
  • Alan M. Rugman

Title overview

The ideal text to support your students’ understanding of the shifting complexities of global business environment

International Business, 9th Edition, by Collinson, Narula, Qamar and Rugman connects key theories, methodological tools, analytical frameworks, empirical data and case studies to help your students understand the new realities of managing multinational businesses in a rapidly changing world.

Suitable for undergraduate and postgraduate business students, as well as practicing managers, the new edition offers a strong focus on socially responsible business strategies of multinational firms, including practical ways to combine profitability with wider accountability for contributing to inclusivity and sustainability. It covers new and updated case studies, including impact of sanctions on Russia during the Ukraine war, US-China trade war, Uber's global expansion, Zara's sustainability strategy, and Netflix in Mexico.

This edition includes a Companion Website.

Hallmark features of this title

Support your students' knowledge of the changing realities of the global business landscape

  • The text offers an interdisciplinary approach, covering economic, political, social and cultural dimensions of business and management.
  • A thorough study of international business strategies, including multinational business strategy and organisation structures, and the connections between corporate strategy and national economic competitiveness.
  • Coverage of multiple geographic perspectives – local to global – combined with views from managers within firms coping with external complexity.
  • A strong focus on corporate social responsibility and the wider commitments of multinational firms to inclusivity and environmental sustainability.
  • Five case studies in every chapter covering global brands such as Netflix, Uber, Starbucks, IBM, Nike, Zara and Samsung, which explore how firms operate, and managers make decisions in the real world.
  • The content not only includes the perspective of the objective observer presenting students with data and evidence but also the decision-maker, demonstrating how managers put theory into practice.
  • Representative of the full portfolio of international business contexts and challenges, rather than focused on the lessons or experiences of US or Western multinationals.

New and updated features of this title

  • Updated and new content that keeps pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on the performance of multinational firms and the economies they are part of.
  • New chapter on corporate ethics and socially responsible business strategy with unique case studies to provide a strong ethical dimension to international business management.
  • A total of 85 new and updated case studies, including growing trade opportunities in Africa, impact of sanctions on Russia during the Ukraine war, US-China trade war, Uber's global expansion, Netflix in Mexico, and innovation at Samsung.
  • New, consolidated and re-written chapter on international finance.
  • Updated data, tables, graphics, illustrations, references and examples to keep your students abreast of recent global developments.

Key features

Extend learning beyond the classroom with Pearson eTextbook – an easy-to-use digital textbook

International Business,9th Edition, by Collinson, Narula, Qamar and Rugman is the ideal text to help your students understand the complexities of the rapidly changing world of international businesses through practical, theory and analytical frameworks.

Optimise study time

  • Find it fast. Enhanced search makes it easy to find a key term or topic to study. Students can also search videos, images, and their own notes.
  • Get organised and get results. Students can customise how they study and add their own notes, bookmarks, and highlights directly in their eTextbook.
  • Study in a flash. Students can use pre-built flashcards or create their own to study how they like.

Meet students where they are

  • Read online or offline. With the mobile app, you and your students can access your eTextbook anytime, even offline.
  • Listen anywhere. Learners can listen to the audio version of their eTextbook for most titles, whether at home or on the go.
  • Watch and learn. Videos and animations within the eText bring tricky concepts to life (available in selected titles).

Find out more about Pearson eTextbooks.

Table of contents

  • List of Figures and Tables
  • Preface
  • About the Authors
  • Guide to the Case Studies
  • Publisher's Acknowledgements
  • Frameworks for this Book: Our Approach to the Study of International Business

Part 1 The World of International Business

  1. An Introduction to International Business
  2. General Frameworks in International Business
  3. Multinational Enterprises, Innovation and Competitiveness

Part 2 The Environment of International Business

  1. International Politics
  2. International Culture
  3. International Trade
  4. Managing International Finance

Part 3 International Business Strategies

  1. Multinational Strategy
  2. Organising Strategy
  3. Corporate Strategy and National Competitiveness

Part 4 Functional Area Strategies

  1. Production Strategy
  2. Marketing Strategy
  3. Socially Responsible Business Strategy
  4. Political Risk and Negotiation Strategy

Part 5 Regional Strategies

  1. European Union
  2. North America
  3. Emerging Economies
  4. China

Glossary

Index

Author bios

Simon Collinson is a Chaired Professor at Zhejiang University, China. Prior to this he was the Founding Director of the City-Region Economic Development Institute (City-REDI and WMREDI) and Professor of International Business and Innovation at the University of Birmingham, UK.

Rajneesh Narula is the John H. Dunning Chair of International Business Regulation at the Henley Business School, University of Reading, UK.

Amir Qamar is a Lecturer (Assistant Professor) in Strategic Management at Birmingham Business School, University of Birmingham, UK.

Alan M. Rugman was the founding author of this textbook and Professor of International Business at the Henley Business School, University of Reading, UK. This book serves as a reminder of his contribution to the IB field.

Loading...Loading...Loading...