Key Business Solutions, 2nd edition

Published by FT Publishing International (February 27, 2024) © 2025

  • Antonio E. Weiss
$118.74
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Table of contents

PART I: THE OBTAIN PROBLEM-SOLVING PROCESS 
1. Outline the question 
2. Breakdown the issues 
3. Test the hypothesis 
4. Analyse the problem 
5. Imagine the solution 
6. Notify the stakeholders 
7. Managing the stakeholders 
8. Managing the team 

PART II: CRITICAL BUSINESS TOOLS AND FRAMEWORKS 
4Ps of marketing 
5Cs of strategy 
Ansoff Matrix 
BCG growth-share matrix 
Benchmarking  
Brainstorming  
Blank model canvas 
De Bono’s six thinking hats 
Drill-down analysis 
Empathy mapping 
Kano analysis 
McClelland’s theory of needs 
McKinsey 7S framework 
PESTEL  
Porter’s five forces 
Product-market fit 
Service mapping 
SWOT 
Value chain analysis 
Wardley mapping 

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