Philip Kotler

Gary Armstrong

Valerie Trifts

Lilly Anne Buchwitz

Marketing: An Introduction, Canadian Edition

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Marketing, Canadian Edition

A digital version of the text you can personalize and read online or offline. If your instructor has invited you to join a specific Pearson eTextbook course for your class, you will need to purchase your eText through the course invite link they provide.

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Gary T. Armstrong

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Marketing: An Introduction, Canadian Edition, 7th edition

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