Marketing for Entrepreneurs, 1st edition

Published by Pearson Business (July 23, 2009) © 2010
Jurgen Wolff

Title overview

Marketing for Entrepreneurs shows you how to:

§         Create a powerful selling proposition

§         Use branding to define the identity of your business

§         Find and connect with your customers

§         Make the most of new and traditional media

§         Build an extensive marketing toolkit

§         Create a master marketing plan in just 60 minutes

Part of the For Entrepreneurs series, each book will guide you through all phases of starting and running a business, with practical advice every step of the way. Whether you are just getting started or want to grow your business, whether you want to be a skilled marketer or sales person, or just want to get your finances under control, there is a For Entrepreneurs book just for you.

§         No jargon, no theory – just practical advice you can implement today

§         Written by expert entrepreneurs for entrepreneurs

§         Full online support – templates, blogs, videos and much more

§         Tips, tricks and examples to keep you way ahead of the competition

Table of contents

CONTENTS

 

...for Entrepreneurs

About the author

Introduction

 

PART ONE: YOUR MARKETING MINDSET

            1: Are you ready for the marketing challenge? 

            2: Do you have a powerful marketing mindset?   

            3: Why should they pick you?

            4: Who are your customers and where can you find them?  

            5: You know you’re good – how will they?

 

PART TWO: YOUR MARKETING TOOLBOX

            6: How to tell your story so they’ll buy

            7: New media, new opportunities (if you know how)       

            8: Old media: opportunities for contrarians     

            9: You’re wasting half your marketing money. But which half?               

            10: Networking made easy (or at least easier)      

            11: The power of outsourcing           

 

PART THREE: PUTTING IT ALL TOGETHER

            12: Create your one-year marketing plan in 60 minutes             

            13: Now just do it!

 

Index       

 

 

Author bios

Jurgen Wolff is the author of the highly successful FOCUS and also Your Writing Coach and Do Something Different, a collection of 100 case studies of innovative marketing.He has also written many articles, including a personal development column for the Times Educational Supplement.

Jurgen teaches workshops on creative marketing, personal development, time management, and writing around the world. He lectured at the University of Southern California, for the Skyros Institute, the Academy for Chief Executives, the BBC, Fremantle Media, the London School of Journalism, the European Media programme, and at private workshops in the United States, England, Spain, Germany, Denmark, France, South Africa, Belgium, and the U.S. Virgin Islands.

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