Marketing for Hospitality and Tourism, 9th edition

Published by Pearson (May 27, 2026) © 2027
  • Philip Kotler
  • John T. Bowen
  • Seyhmus Baloglu
  • Cristian Morosan

Table of contents

  1. Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism
  2. Services Marketing Concepts Applied to Marketing for Hospitality and Tourism
  3. Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
  4. Analyzing the Marketing Environment
  5. Managing Customer Information to Gain Customer Insights
  6. Consumer Markets and Consumer Buying Behavior
  7. Organizational Buyer Behavior
  8. Customer-Driven Marketing Strategy: Creating Value for Target Customers
  9. Designing and Managing Products and Brands: Building Customer Value
  10. Internal Marketing
  11. Pricing: Understanding and Capturing Customer Value
  12. Distribution Channels Delivering Customer Value
  13. Engaging Customers and Communicating Customer Value and Advertising
  14. Promoting Products: Public Relations and Sales Promotions
  15. Professional Sales
  16. Direct, Online, Social Media, and Mobile Marketing
  17. Destination Marketing
  18. Next Year’s Marketing Plan
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