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Marketing Management, 16th edition
Published by Pearson (September 30, 2021) © 2022
- Philip Kotler Northwestern University
- Kevin Lane Keller Dartmouth College
- Alexander Chernev Northwestern University
12-month access eTextbook
C$64.99
ISBN-13: 9780137344161
Marketing Management
Published 2021
12-month access
C$84.99
ISBN-13: 9780137344154
Revel for Marketing Management
Published 2021
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