<p>Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly.</p><p>Written by Andy Lopata, who was christened &#8216;Mr Network&#8217; by <i>The Sun</i> and listed as one of Europe&#8217;s leading business networking strategists by the <i>Financial Times</i> in 2009, <em>Recommended</em> will show you how to implement a simple yet effective strategy you can rely on to source the leads you need to keep your business flourishing. </p><p>You will discover:</p><p>How to generate more of the leads that produce better quality business, leads that convert more easily and more quickly into real sales</p><p>Detailed guidance on how to use LinkedIn to generate referrals</p><p>Practical, takeaway information which can be implemented easily in any business that needs to generate new sales</p>

<P>Acknowledgements </P><P>Preface </P><P>Introduction </P><P>&nbsp;</P><P><STRONG>Part One - Why you need to get recommended</STRONG></P><P>Chapter One &#150; What is a referral?</P><P>Chapter Two &#150; The role of networking</P><P>Chapter Three - Current approaches don't work</P><P>Chapter Four &#150; You can&#146;t just throw mud at a wall</P><P><STRONG></STRONG>&nbsp;</P><P><STRONG>Part Two &#150; The foundation of the ultimate referrals strategy</STRONG></P><P>Chapter Five &#150; The role of trust in a referrals strategy</P><P>Chapter Six &#150; Do people understand how to refer you?</P><P>Chapter Seven &#150; Who has the best opportunity to refer you?</P><P>&nbsp;</P><P><STRONG>Part Three &#150; How your network can help you generate referrals</STRONG></P><P>Chapter Eight- The six degrees of separation and how they influence your referrals strategy</P><P>Chapter Nine &#150; Where will your referrals come from?</P><P>Chapter Ten &#150; Referrals within an organisation</P><P>Chapter Eleven &#150; How to select the right networks for you</P><P>&nbsp;</P><P><STRONG>Part Four &#150; How to get your network to refer you</STRONG></P><P>Chapter Twelve &#150; Inspiring people to refer you </P><P>Chapter Thirteen &#150; When to ask for referrals</P><P>Chapter Fourteen &#150; Referring others with confidence</P><P>&nbsp;</P><P><STRONG>Part Five &#150; Tools you can use</STRONG></P><P>Chapter Fifteen &#150; LinkedIn as a referral tool</P><P>Chapter Sixteen &#150; The Referral Book</P><P>Chapter Seventeen - Results you can rely on</P><P>&nbsp;</P><P>In a nutshell: Ten steps to an effective referrals strategy</P><P>Further resources</P><P>Index</P>

<P>Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly.</P><P>Written by Andy Lopata, who was christened &#145;Mr Network&#146; by <I>The Sun</I> and listed as one of Europe&#146;s leading business networking strategists by the <I>Financial Times</I> in 2009, <EM>Recommended</EM> will show you how to implement a simple yet effective strategy you can rely on to source the leads you need to keep your business flourishing. </P><P>You will discover:</P><P>How to generate more of the leads that produce better quality business, leads that convert more easily and more quickly into real sales</P><P>Detailed guidance on how to use LinkedIn to generate referrals</P><P>Practical, takeaway information which can be implemented easily in any business that needs to generate new sales</P>

Andy Lopata

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