Published by Pearson Canada (January 4, 2021) © 2022
Much of the western world has experienced a rapid shift from a production-focused to a sales and service focused economy. There are well over a million people employed in sales positions across Canada: more than 10 percent of the workforce. Randstad, a global leader in HR services, identified sales associates and sales representatives as the most in-demand jobs in Canada in 2020.
The primary goal of each revision of Selling Today is to develop the finest research-backed and most practical and applied text available in the marketplace. The revision process begins with a thorough review of several hundred articles, books, and research reports. The authors also study popular sales training programs such as Conceptual Selling, SPIN Selling, Integrity Selling, Trusted Advisor, and Solution Selling.
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