Published by Pearson Canada (4 March 2026) © 2027
Selling continues to evolve rapidly. Since the last Canadian edition, buyers have moved more of their journey online, hybrid sales and business development models have expanded, and AI has transformed from a novelty into an everyday tool. Today's Canadian sellers must combine technology-enabled execution with empathy, ethics, cultural awareness, and a laser focus on results. This edition preserves the process-driven clarity that defines Selling Today while modernizing the language, examples, and tools for Sales 4.0. It emphasizes data-informed, customer-centric, omnichannel selling that meets buyers where they are.
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