Published by Pearson (17 December 2025) © 2026
Selling Today develops personal selling skills grounded in an ethical, customer-centered mindset. Organized around four core strategies—relationship, product, customer and presentation—the title offers the most “learn by doing” materials of any personal selling text, including robust role-play scenarios. Its video-based sales training support is unparalleled as a teaching and learning resource.
The 16th Edition explores the impact of AI and other technological advances on selling and sales professionals in a competitive business world. Five new Reality Selling Today videos showcase the skills needed for a successful career in modern-day sales environments. The videos are leveraged in chapter-opening vignettes, end-of-chapter case problems and role-play scenarios, infusing the content with real-world sales experiences.
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