Students learn how to strategically plan

Strategic planning is an important employability skill as employers recognize the benefits of employees having an understanding of what a firm is trying to achieve and why. Resources include:

In a Cohesion Case on Coca-Cola Company (2018), students apply strategy concepts to Coca-Cola through 25 new, innovative Assurance-of-Learning Exercises provided at the end of chapters (Chapter 1).
With 62 End-of-Chapter Assurance of Learning Exercises, students apply chapter concepts, tools, and techniques and prepare for strategic-management case analysis.
11 End-of-Chapter Mini Cases and Questions bring the chapter contents to life and feature companies today’s students care about, such as Tesla, Ford, Sam’s Club, P&G, Facebook, Boston Consulting Group, De Beers, Hasbro, TJX Companies, Chick-fil-A, and Lynk and Co.
All Chapter Capsules have been updated. They include: Strategist Capsules, which demonstrate individuals employing strategic management exceptionally well; Global Capsules, which explain the relevance of material to global operations, issues, and conditions; and Ethics Capsules, which accent the fact that “good ethics is good business” across all aspects of the strategic-management process.
22 author-created video assignments in the MyLab - Eleven new videos introduce the content of each chapter and another 11 discuss a variety of important topics such as mission statement delivery, BCG matrix, corporate evaluation, etc. Each video is associated with multiple-choice questions to help assess students’ learning.

Tools to help solve teaching and learning challenges

Chapter Quizzes, written by the authors, assess students’ understanding of chapter learning objectives. Quizzes contain 471 review questions, many of which are new to this edition.

Proven, hallmark features

40% of the material in the 17th Edition has been updated, including discussions and examples on company core values, Porter’s Five Forces model, corporate governance, ethics, workplace romance, hiring away rival firms’ employees, wildlife welfare, sustainability, and more.

Also available anytime, anywhere with the standalone, digital Pearson eText, or via MyLab Management, which includes the Pearson eText.

Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily customize the table of contents and share their own notes with students so they see the connection between their eText and what they learn in class -- motivating them to keep reading, and keep learning. Learn more about Pearson eText.

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.

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Strategic Management: A Competitive Advantage Approach, Concepts, 17th edition

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