Strategy Bites Back: It Is A Lot More, and Less, Than You Ever Imagined, 1st edition

Published by Financial Times Press (27 November 2008) © 2009

  • Henry Mintzberg McGill University
  • Joseph B. Lampel City University, London
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  • A print edition

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Title overview

SWOTed by strategy models? Crunched by analysis? Strategy doesn’t have to be this way.

Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button.

Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.

Table of contents

  1. 1. What's In A Word?
  2. 2. Swoted by Strategy
  3. 3 STRATEGY CAREFULLY
  4. 4. FIGURING STRATEGY
  5. 5. A VISION OF STRATEGY
  6. 6. INSIDE THE STRATEGIST’S HEAD
  7. 7. STRATEGY A STEP AT A TIME
  8. 8. STRATEGY WITH THE GLOVES OFF AND THE HALO ON

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