The Digital Transformation Canvas, 1st edition

Published by FT Publishing International (6 May 2024) © 2025

  • Marc K. Peter
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$47.49
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Details

  • A print edition

This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.

Title overview

Your step-by-step guide to your organisation’s digital transformation

The Digital Transformation Canvas by Prof Marc K Peter is the ideal book for anyone who wants to lead a successful digital transformation initiative for their organisation, helping you establish the key initiatives necessary through creating an innovative, seven-step master plan.

The key features of this book include:

  • multiple checklists and templates you can use in your organisation
  • short case studies in each chapter to help you further engage with the subject and understand the objectives
  • over 80 illustrations to support your understanding of how to apply content into practice

The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy but also with senior management for a top-down approach and identify new market potential and strategic projects.

Table of contents

  1. Why you need this book
  2. Why you need a digital transformation plan
  3. What to consider for your digital transformation strategy
  4. The seven action fields of digital transformation
    • a. Field 1: Customer centricity
    • b.Field 2: New technologies
    • c. Field 3: Data and the cloud
    • d. Field 4: New strategies and business models
    • e. Field 5: Process management
    • f. Field 6: Digital leadership and culture
    • g. Field 7: Digital marketing
  5. Digital transformation step by step
  6. How to avoid blockers and succeed
  7. Appendix: Download links digital transformation toolkit

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