Request full copy

The Financial Times Guide to Data-Driven Transformation, 1st edition

Published by FT Publishing International (August 21, 2024) © 2025

  • Andrea De Mauro
  • Michele Pacifico

eTextbook

$40.60
  • Easy-to-use search and navigation
  • Add notes and highlights
  • Search by keyword or page
$53.99
  • A print edition

Title overview

This is the book that helps managers maximise the business value brought by data to their organisation.  Despite data transformation and data analytics being recognised as key questions for organisations, only 24% of companies report that they have created a data-driven organization and a meagre 21% state they have established a data culture. Business leaders and analytics managers are currently struggling to move from theory to practice, and this book is all about solving this problem for them. 

Written by experts in the area, this comprehensive and practical book will help you to understand what data transformation and data analytics is and give you frameworks, templates, tools and checklists to use in your business so you can use data more effectively.  

Put data transformation theory into practice, with The Financial Times Guide to Data Transformation. 

Table of contents

1. Putting Data Analytics at Work 
2. Data Transformation process 
3. Data Canvas 
4. Machine learning for value creation 
5. Technology 
6. People, culture, and organization 
7. Data Governance 
8. Leading the transformation 
Conclusions 
Glossary of frequent analytics terms for leaders 

Author bios

Andrea De Mauro is currently Head of Data & Analytics at Vodafone. He has more than 15 years of international experience managing Data Analytics and Data Science organizations. He is a social media influencer, a professor, a researcher, and a popular science author of several books in English and Italian. He appeared in 2022 global “Forty Under 40” list by CDO magazine. Previously, he served as Director of Business Analytics at Procter & Gamble, looking after the continuous elevation of data analytics in the business and the development of digital fluency across the global organization.  

Michele Pacifico is currently Senior Product Manager for Commercial Analytics in the global analytics team of Nestlé. He has spent the last 15 years in various Business Intelligence and Data Analytics roles in Fast Moving Consumer Goods and software industries, mostly focusing on business facing responsibilities across countries and organizations. From building valuable analytics use cases to helping develop analytics roadmaps and data strategies in different organizations, data analytics is has been a key passion accompanying him throughout his whole career.

Need help?Get in touch

Video
Play
Privacy and cookies
By watching, you agree Pearson can share your viewership data for marketing and analytics for one year, revocable upon changing cookie preferences. Disabling cookies may affect video functionality. More info...

Video transcript (PDF | 16KB) 

Pearson eTextbook: What’s on the inside just might surprise you

They say you can’t judge a book by its cover. It’s the same with your students. Meet each one right where they are with an engaging, interactive, personalized learning experience that goes beyond the textbook to fit any schedule, any budget, and any lifestyle.