Keith Tuckwell is a graduate of Ryerson University in Business Administration Marketing. Following graduation, he held various marketing and advertising management positions with leading consumer goods companies, including Reckitt & Coleman, Maple Leaf Mills, and Quaker Oats Company of Canada. Having a desire to teach young marketers, Keith joined St. Lawrence College in 1980 and has taught courses in Introductory Marketing, Advertising, Advertising Management, Media Planning, Integrated Marketing Communications, Public Relations, Business Marketing, Marketing Research, and Personal Selling. He was Coordinator of the Marketing and Advertising programs for many years, and Chair, Marketing and Management, for a three-year term. Keith was also an Adjunct Instructor at Queen's University teaching Introduction to Marketing, Marketing Communications, and Marketing Strategy in the Bachelor of Commerce program and the former two-year MBA program.

Keith has authored several uniquely Canadian textbooks, the first of their kind in the Canadian marketplace. Among his titles are Canadian Advertising in Action (now in its eleventh edition), Canadian Marketing in Action (eight editions), and Integrated Marketing Communications: Strategic Planning Perspectives (now in its fifth edition).

Marina Jaffey holds a Master's degree in education from the University of Victoria and a Bachelor of Commerce degree from Carleton University. She has an extensive background in strategic planning, trade marketing, and sales management with Unilever, a global consumer goods firm. In her role as district sales manager with Unilever, Marina was a three-time recipient of the Sales Excellence Award. Marina has also worked as a consultant for organizations including the National Gallery of Canada and the B.C. government. She is currently Director and Student Engagement Chair on the Canadian Public Relations Society board and has served as Program Director on the Sales and Marketing Executives Victoria board.

Her position as Instructor and past experience as Sustainability Developer and Program Leader at Camosun College in Victoria, B.C., enable her to share her passion for marketing and sustainability with students. Marina develops and delivers a variety of courses in the Bachelor of Business Administration–Marketing and Post Degree Diploma programs, including Introduction to Marketing, Marketing Communications, Communication Tools and Media, Business-to-Business Marketing, Sales Management, and Global Business Strategies.

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