Published by Pearson (July 14, 2021) © 2022
Understanding Research gives you a practical and visually appealing introduction to research. The text presents core principles, processes, and procedures you should know along with real-world examples and the latest academic studies -- preparing you to do high-quality research.
1. Why Do Research?
2. Planning a Study
3. Becoming an Ethical Researcher
4. Sampling
5. Measuring Social Life
6. The Survey: Asking Questions
7. The Experiment
8. Research with Nonreactive Measures
9. Making Sense of the Numbers
10. Observing People in Natural Settings
11. Looking at the Past and Across Cultures
12. Writing a Research Report
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