AI-Powered Content Marketing and SEO, 1st edition

Discover how AI is revolutionising content marketing and SEO

Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.

AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimise search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today's AI-driven world.

Key Topics Covered:

• Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it's crucial for executives and employees to adapt
• AI-Optimised Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google's EEAT standards, and navigate evolving search algorithms
• Authenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it
• Ethical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policies
• AI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt