Marketing: An Introduction, 9th edition
Marketing: An Introduction, Global Edition, 16th edition
Principles of Marketing, Global Edition, 19th edition
Marketing Management, Global Edition, 17th edition
Global Marketing, Global Edition, 11th edition
Global Marketing, 9th edition
Consumer Behaviour: Buying, Having, Being, 5th edition
Digital Marketing, 9th edition
Marketing Research, Global Edition, 10th edition
Marketing: Real People, Real Choices, Global Edition, 12th edition
Marketing Communications, 9th edition
Essentials of Services Marketing, 4th edition
Expert authors
Bring Marketing to life with trusted resources that enrich your teaching and help your students connect with the subject.
Pearson eTextbook
Pearson eTextbook goes beyond a regular ebook, offering innovative tools and self-study aids to boost engagement and learning.
Digital learning platforms
Engage your Marketing students with intuitive, interactive online tools.
MyLab Marketing
Offers easy course customisation to suit various learning styles, and dynamic study tools that help students engage with content and study efficiently.
Study & exam tools
Personalised, AI-powered tools to help students stay motivated and confident to master key marketing principles in preparation for their exams.
Not all AI is built the same. Pearson AI is built for learning
Integrated into the tools you trust, saving time while driving better outcomes and paired with tools to help students use AI responsibly.
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Pioneering AI
Using AI to deliver personalised, impactful experiences for students and educators. By combining advanced technology with trusted content, our solutions enhance the teaching and learning experience.
Personalised learning
Our AI adapts to each student’s needs, providing tailored support that helps them progress and stay on track.
Accurate and reliable
Powered by Pearson’s trusted content, our AI ensures students receive the right information when needed, driving progress and confidence.
Engaging experiences
With interactive content and real-time feedback, our AI sparks curiosity and keeps students motivated.
Real stories from campus
Hear from teachers and students who have transformed their classrooms with Pearson.
"MyMarketing Experience is playing to students' own capabilities, propensities and what they like to do, while at the same time replicating the kind of real world experience and practice that we’re really trying to engender."
Prof Savage
Associate Dean for Online Education, Trinity College Dublin
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