Business in Action, Global Edition, 10th edition

Published by Pearson (29 July 2024) © 2024

  • Courtland L. Bovee
  • John V. Thill
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Access details

  • Instant access once purchased
  • Offline access via app
Products list

Access details

  • Instant access once purchased
  • Offline access via app
Products list

Access details

  • Instant access once purchased
  • Offline access via app

Title overview

For introductory business courses

A concise and comprehensive introduction to business today.

Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organised, objective-driven structure, it incorporates relevant, contemporary examples and trends from the business world.

From the life-changing impact of the pandemic to the prospect of conducting business in the metaverse to a spark of hope in the union movement, the past several years have been momentous for business. The 10th Edition has been thoroughly revised to reflect all these changes and help prepare students for the complexities and expectations of today's workplace.

Table of contents

  • PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS
  • Developing a Business Mindset
  • Economics, Money, and Banking
  • The Global Marketplace
  • Business Ethics and Corporate Social Responsibility
  • PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP
  • Forms of Ownership
  • Entrepreneurship and Small-Business Ownership
  • PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS
  • Management Roles, Functions, and Skills
  • Organization and Teamwork
  • Production Systems
  • PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES
  • Employee Motivation
  • Human Resources Management
  • PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT
  • The Art and Science of Marketing
  • Product Management and Pricing Strategies
  • Customer Communication and Product Distribution
  • Financial Information and Accounting Concepts
  • Financial Management and Financial Markets
  • APPENDICES
  • A. Business Law
  • B. Risk Management
  • C. Information Technology
  • D. Personal Finance: Getting Set for Life

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