Business of Events Management, The, 1st edition

Published by Pearson (March 27, 2014) © 2014

  • John Beech Coventry Business School, Coventry University
  • Sebastian Kaiser University of Kufstein
  • Robert Kaspar University of Kufstein
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Title overview

The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. 

This book will enable you to:

  • Manage the financial aspects of events management
  • Understand the impact of events on built and natural environments
  • Explain the role of volunteers in an event and understand the challenges that managing them involves
  • Understand the key issues in planning and designing a venue

Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.

Table of contents

  1. 1 Introduction to Events Management
  2. 2 The Dimensions of Events Management
  3. 3 Theories and Models in Events Management
  4. 4 The Business of Sports and Cultural Events
  5. 5 The Business of Conferences and Corporate Events
  6. 6 Human Resource Management and The Role of Volunteers
  7. 7 Marketing and Destination Branding
  8. 8 Finance in Events Management
  9. 9 Event Planning and Strategy
  10. 10 Sustainable Events Management
  11. 11 Events, the Law and Risk Management
  12. 12 Event Operations and Project Management
  13. 13 Using IT and the Internet for Events
  14. 14 The Event Life Cycle and Event Stakeholders
  15. 15 The Role of Sports, Cultural and Business Venues
  16. 16 Event Tourism
  17. 17 Impact Evaluation of Events
  18. 18 Creating and Designing Events
  19. 19 Events in Public Spaces
  20. 20 Events as Sponsorship Investment
  21. 21 Trends in Events Management

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