Digital Business and E-commerce, 8th edition

Digital Business and E-commerce Management eText equips you with the knowledge and practical skills needed to navigate today's rapidly evolving digital landscape. From understanding core digital business concepts to developing and implementing effective strategies, this eText provides a clear, structured guide to how organisations compete, grow, and transform using digital technologies.

Taking an integrated, real-world approach, the eText explores key decision areas including digital strategy, marketing, supply chain management, and customer experience. Through case studies, practical frameworks, and up-to-date examples, you'll learn how to analyse opportunities, select the right technologies, and drive digital transformation—whether you're working in a startup environment or within an established organisation.

• Covers core concepts of digital business and e-commerce
• Structured into foundations, strategy, and implementation
• Explores both buy-side and sell-side e-commerce approaches
• Provides practical frameworks for digital strategy development
• Includes real-world case studies and industry examples
• Supports learning with activities, exercises, and discussion questions
• Examines digital marketing, CRM, and customer experience design
• Addresses supply chain management and digital operations
• Incorporates emerging topics such as AI and digital transformation
• Designed for both undergraduate and postgraduate study