Economics for Business, 9th edition

Published by Pearson (29 February 2024) © 2024

  • John Sloman University of Bristol
  • Dean Garratt Aston Business School
  • Jon Guest Aston Business School
  • Elizabeth Jones University of Warwick
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Products list

Access details

  • Instant access once purchased
  • Offline access via app

Title overview

Develop an understanding of economics applied to the world of business

Economics for Business, 9th Edition is the ideal textbook for students studying Economics as part of a Business Studies degree or diploma. Clear, engaging, and packed with useful features, the text introduces the key principles of economics, illustrating how they can be used to understand real business problems and aspects of the business environment.

The new, thoroughly updated edition reflects recent events that have shaken the business world. These include the Covid-19 pandemic, Brexit, and rampant inflation caused first by supply-chain problems after global lockdowns and then by the surge in energy and food prices following the invasion of Ukraine.

Each chapter includes topical examples, news stories, and case studies from real businesses to explain and illustrate key economic concepts, as well as activities, questions, and useful summaries to help you check your understanding.

Table of contents

  • Part A BUSINESS AND ECONOMICS
  • The business environment and business economics
  • Economics and the world of business
  • Business organisations
  • Part B BUSINESS AND MARKETS
  • The working of competitive markets
  • Business in a market environment
  • Part C BACKGROUND TO DEMAND
  • Demand and the consumer
  • Behavioural economics of the consumer
  • Firms and the consumer
  • Part D BACKGROUND TO SUPPLY
  • Costs of production
  • Revenue and profit
  • Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS
  • Profit maximisation under perfect competition and monopoly
  • Profit maximisation under imperfect competition
  • Alternative theories of the firm
  • Part F SUPPLY: ALTERNATIVE STRATEGIES
  • An introduction to business strategy
  • Growth strategy
  • The small-firm sector
  • Pricing strategy
  • Part G THE FIRM IN THE FACTOR MARKET
  • Labour markets, wages and industrial relations
  • Investment and the employment of capital
  • Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS
  • Reasons for government intervention in the market
  • Government and the firm
  • Government and the market
  • Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT
  • Globalisation and multinational business
  • International trade
  • Trading blocs
  • Part J THE MACROECONOMIC ENVIRONMENT
  • The macroeconomic environment of business
  • The balance of payments and exchange rates
  • The financial system, money and interest rates
  • Business activity, unemployment and inflation
  • Part K MACROECONOMIC POLICY
  • Demand-side policy
  • Supply-side policy
  • International economic policy
  • Web appendix
  • Key ideas
  • Glossary
  • Index

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