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Uni/poly students
Uni/poly educators
Professional development
Published by Pearson (July 29, 2025) © 2025
Global Marketing follows the five main management decisions: whether to internationalise, which markets to enter and how, and how to design and then implement and co-ordinate the global marketing programme appropriate for that market. It will help students to select, analyse,evaluate and implement the appropriate conceptual frameworks to make effective management decisions in global markets.
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