Title overview
For introductory courses in Information Systems and Management Information Systems
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 17th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.
Key features
- Job-hunting guides
- Instructions for building a digital portfolio
- Guidance for incorporating MIS knowledge into resumes, cover letters, and job interviews.
- Interactive Sessions are two short cases per chapter redesigned as active learning opportunities for use in the classroom or on online discussion boards. Each case concludes with case study questions.
- Case studies using current examples show how well-known companies use information systems to achieve business objectives, including Uber, NFL, Facebook, Crayola, Walmart, Amazon, Google, Starbucks, and GE.
New to this edition
- A Career Opportunities section, a new feature of each chapter, helps students use this text as a job hunting and career building tool. It includes an entry-level job description related to chapter topics, business-related questions that might arise during an interview, and tips for answering those questions and preparing for the interview.
- Chapter 11 has been rewritten with new coverage of artificial intelligence, including machine learning, natural language systems, computer vision systems, and robotics, reflecting surging interest in business uses of AI.
- Coverage of social business now examines 'deep learning,' supervised learning, unsupervised learning, edge computing, 5G networks, general data protection regulation (GDPR), blockchain, data lake, distributed database, and FinTech.
- Updated text, figures, tables, and cases draw on the latest sources from industry and MIS research.
Table of contents
- PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
- 1. Information Systems in Global Business Today
- 2. Global E-Business and Collaboration
- 3. Information Systems, Organizations, and Strategy
- 4. Ethical and Social Issues in Information Systems
- PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
- 5. IT Infrastructure and Emerging Technologies
- 6. Foundations of Business Intelligence: Databases and Information Management
- 7. Telecommunications, the Internet, and Wireless Technology
- 8. Securing Information Systems
- PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
- 9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
- 10. E-commerce: Digital Markets, Digital Goods
- 11. Managing Knowledge and Artificial Intelligence
- 12. Enhancing Decision Making
- 13. Building Systems
- 14. Managing Projects
- 15. Managing Global Systems
Author bios
Kenneth C. Laudon was a professor of information systems at the New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organisations, and society. Professor Laudon wrote more than 40 articles concerning the social, organisational, and management impacts of information systems, privacy, ethics, and multimedia technology.
Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.
Jane received her PhD from Columbia University, her MA from Harvard University, and her BA from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business.
Need help?Get in touch
Play
Pearson eTextbook: What’s on the inside just might surprise you
They say you can’t judge a book by its cover. It’s the same with your students. Meet each one right where they are with an engaging, interactive, personalized learning experience that goes beyond the textbook to fit any schedule, any budget, and any lifestyle.